Innovative Styling Options (ISO), an exclusive professional salon division acquired in 1996 by Zotos International, Inc., has earned a reputation as the preeminent leader in the texture industry with advanced waving technology and prescriptive-based texturizing products. Earning the respect of stylists worldwide, ISO's award-winning Option 1-2-3 and Exo waving systems have consistently won the behindthechair.com award for "Best Perm" for five years in a row.